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Oxygn.cn are premium gateways for marketers and agencies looking to reach a highly educated, affluent, tech savvy and health conscious audience in the PRC ( China). Oxygn.cn  has a fast growing audience and an extensive network of KOLs and key influencers who carry a diverse range of expertise across multiple platforms and industry sectors.

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Using our extensive network and/or our own branded networks ( oxygn.cn) we deliver fast paced digital content covering a wide area of health and wellness in an engaging, fun and informative manner to an above average educated  Chinese speaking audience in the PRC ( China). We have deployed the use of the latest data mining technology to segment our audience to a number of key metrics. This has enabled us identify with great precision our target audience which is primarily comprised of highly educated, above average income, high discretionary income Chinese in top tier cities in the PRC.

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Our extensive focus on targeting of our audience has enabled oxygn.cn and our affiliated networks to deliver highly successful campaigns whether “sponsored content”, strategic ads, immerse content and curated content across multiple platforms ( QQ, Weibo, WeChat and many more where appropriate ) . Our marketing and creative teams carefully research the client needs and goal, then using our proprietary data/algorithms we then craft a plan of action.

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Our content covers virtually all areas of the health and wellness lifestyle segment : yoga, running, hiking, climbing, nutrition, meditation, lifestyle apparel etc. Our audience are affluent, curious and dive deeply into all matters healthy living. Our core audience: 55% have an average monthly income of in excess of 67,000 USD per year with almost 45% of whom are at the executive/management level.

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The creativity of the Oxygn team is well versed in developing campaigns for both information purposes, as well as campaigns for advertising. Both require a well thought out plan to ensure success and effectiveness. For informational campaigns the purpose is to drive brand awareness and initiate engagement. For ad campaigns success will be measured not only in terms of sales of products/services, but also in extending brand equity across the lifespan of the campaign.

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Our creative teams bring an open minded approach to all our projects and the willingness to start with a clean slate. We believe that each product/service should have its own customizable action plan with a flexibility for adjustments and modifications in real time. Our creatives bring a wealth of experience and know how in the form of video, photography, info graphs and a wide variety of immersed media and content strategies to illuminate your brand.

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Our creative team understand that brands have to achieve sometimes multiple objectives with one promotional effort. On one hand brands want to drive sales but also want to avoid damaging their brand equity in the process. This is often a delicate balancing act of tempering some aspects of the marketing strategy to ensure that short term sales surges do not come at the expense of brand equity. This is precisely why we carefully match KOLs/Influencers/Celebs with respective brands to ensure appropriate.

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Online Marketing Strategy In China

We believe that an online marketing strategies succeeds in China when the approach takes into consideration the cultural nuances of the local market coupled with the goals of the brand. We carefully work with brands to ensure that we provide rich data driven insights into the Chinese market coupled with a deep understanding of the local culture to ensure that campaigns reach their target audiences.
By carefully and strategically conceiving an online marketing strategy for our media partners this ensures that we are not using a “trial and error” approach to marketing. This ensures that our media partners/advertisers enjoy a substantially high return on their advertising budgets.

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Our marketing team possess decades of know how in respect to creating, developing and amplifying dedicated partner pages on behalf of wide array of clients from retailers to service providers. Our team has vast experience delivering dedicated partner pages across multiple platforms, while achieving differing goals set forth by clients.
There are no one size fits all approach for anything we do. And dedicated partner pages are no different. We customize every aspect of  our clients/media partners dedicated pages to ensure that they meet the clients goals and long term objectives.

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Sponsored content is an innovative way of telling a brand’s story in a natural and immersive way. Our creative team has extensive experience building brands using creative storytelling techniques through sound, video and other forms of multimedia. We can align your brand with specific content from our archive or curate specific content to  match your brand goals and objectives. Our creative team working under the Oxygn Creative Studios ( OCS) can leverage our vast network of creatives with our own in house creative team to naturally engaging stories that captures the imagination of local internet users across multiple platforms.

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Are you interested in advertising with us ? We can help you create buzz for your products or services via : emails, sponsored content posts, exclusive discounts to our readers, targeted giveaways and contests, customized live readers events and much more. Visit our advertising page or write us at advertise@oxygn.cn
Are you in PR or want to tip or team off to a story idea ?  write us at storyideas@oxygn.cn We are open to story ideas from wellness experts from all fields as long as they  are within the scope our mission to provide authentic
wellness information to our readers.
Are you a journalist or writer who wishes to contribute a story/article to oxygen.cn ?  We would be happy to consider your story ideas as long as they meet our mission to provide our readers with authentic wellness information. We are open to story/articles and ideas from wellness experts from all fields. send story/article ideas to storyideas@oxygn.cn
Would you like to interview or contact our Oxygn.cn founders ?  Write to us at hi@oxygn.cn

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